At the end of September, the fifth annual North American Custom Works Tour will embark from New York City.
Get measured for custom Dainese leather motorcycle gear at any one of the 17 locations on this year’s Custom Works Tour.
In 1972, Dainese began making high-quality custom leather motorcycle garments for legendary racers like Giacomo Agostini in Molvena, a small Italian village in a region renowned for its leather-working tradition. The program was eventually extended to European retail customers, and the North American Custom Works program started in 2012. All three North American Dainese D-Stores now employ Italian-trained tailors who can take the 26 measurements needed to create a Custom Works garment; one-off fitting events are occasionally organized at other shops, but the Custom Works Tour is a chance for customers to be professionally fitted at locations that don’t typically offer that service. This year’s Custom Works Tour has six more stops than last year and in the most extensive tour to date.
Four different levels of customization are available, from aesthetically altered off-the-rack apparel to completely custom garments with unlimited add-on logos, names, numbers and/or color ways, etc. Following a fitting, a design is created and the garment is hand-built in Molvena by the same tailors who work on the suits of sponsored Dainese racers like Valentino Rossi and Nicky Hayden. In addition to racing suits, the Custom Works program offers custom leather jackets and leather pants.
“We’re really excited to see Dainese’s North American Custom Works Tour gaining such momentum,” said Allan Jones, North American Custom Works Coordinator for Dainese. “Honestly, no other company comes close to offering such an extensive program for motorcycle apparel that is one-of-a-kind in terms of both fit and appearance, and now is the perfect time for customers to be personally fitted in order to have their garments ready for the 2017 riding season.”
See the 2016 North American Custom Works Tour schedule below:
2016 North American Custom Works Tour
September 30-October 2
New York, NY
Barber Vintage Festival
AMS Ducati Dallas
Salt Lake City, UT
Performance Cycle of Colorado
Costa Mesa, CA
D-Store Orange County
San Francisco, CA
D-Store San Francisco
The Motorcycle Mall
Seacoast Sport Cycle